It's become clear to us that the digital realm in France is maturing rapidly, presenting both exhilarating challenges and immense opportunities. A recent study by Statista highlighted that digital consumption in France continues to surge, with mobile browsing now accounting for over 60% of all internet traffic. Such figures reinforce our belief tha

Let's begin with a startling fact: Almost half—a staggering 46%—of all searches on Google are for local information. This isn't just a data point; it's a fundamental shift in how we, as consumers, find and interact with businesses. This reality represents the single biggest opportunity for small, brick-and-mortar businesses to thrive in a digit